As an ex-engineer turned copywriter, I specialize in helping engineering companies and equipment manufacturers write informative and persuasive marketing communications. You could say I produce copy that is specially “engineered” to increase your bottom line.
Below you will find a list of the main writing services I provide. If what you’re looking for isn’t on the list, just email me and let me know what you need.
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A marketing piece that enjoys higher readership due to its less salesy nature. Articles allow readers to find out more about your company, product, or service without being subjected to any hard selling. They are versatile and can be published in various forms such as newsletters, ezines, and trade publications.
Physical marketing collateral that is still used in today’s digital age – usually distributed at trade shows or during sales presentations. Brochures usually contain information about the features and benefits of your product (or service), as well as a specific call-to-action.
Case studies showcase the success stories of customers who have used your products or services. Prospective customers love a good story, especially a believable one they can personally relate to. This is one of your most powerful marketing tools for sealing the deal with warm prospects who are still on the fence.
Whether online or offline, catalogs are typically used to sell multiple products at once. There’s not much space to work with which means the copy has to be interesting enough to catch your reader’s attention while still providing enough information about the product.
According to the Direct Marketing Association, email marketing brings in roughly $40 in revenue for every $1 spent, making it one of the highest ROI marketing activities you should be doing. By staying on top of your prospect’s inbox, you will stay top of their mind. When they finally have a need, guess who they’ll be doing business with?
This specific type of webpage is THE destination for your marketing campaign. A poorly written landing page will cause a high bailout rate – undoing all the effective marketing you did earlier. Prospects should not leave your landing page until they have made a purchase, signed up to your email list, or downloaded that white paper!
A press release is used to get the word out about new products or services, or whenever your company has something newsworthy to share. This marketing piece follows a strict format and is written like a news report, which makes it appear more credible.
Anyone can write a 100 word email, but not everyone can assemble a captivating 10-page sales letter. Long-form sales letters are the hallmark of direct response copywriting mastery. Whether they are used offline as part of a direct mail package, or used online to sell your flagship products, an effective sales letter is your best salesperson in print form.
Your website is the single most important marketing collateral you can invest in. It’s not just a formality that legitimizes your business, it is your marketing hub. Your webcopy should take visitors by the hand and guide them along your sales funnel, with the eventual goal of converting them into paying customers.
Dubbed as the King of B2B marketing content, a whitepaper is a comprehensive document that informs readers about a complex topic and helps them make informed decisions. In addition to being a valuable lead magnet, a well written whitepaper also demonstrates your company’s thought leadership in the industry.