Why Should You Work with Me?
If you’re an engineering company or equipment manufacturer, here are three reasons you should consider hiring me for your next writing project:
1. A degree in Mechanical Engineering and three years of experience in the Oil & Gas industry means I’m no stranger to the world of engineering and I understand your target market.
2. Design Engineer for one of the top global EPCM companies (Technip) where I was responsible for coordinating the design of various topside equipment such as pumps, compressors, and diesel generators. You can rest assured I won’t have any trouble getting up to speed on the technical stuff.
3. American Writers and Artists Inc (AWAI) trained direct response copywriter specializing in writing for the business-to-business (B2B) market. I know how to write copy that hooks and persuades business buyers – which means higher quality leads, and more sales for your company.
In short, when you hire me, you’ll be working with someone who possesses the rare combination of real world engineering experience and professional B2B writing skills.
Interested in hiring a writer who brings the best of both worlds?
I know engineering and I speak the language. Unlike other copywriters, I won’t require much hand holding to get up to speed on technical matters.
Target Market Insights
Understanding your target audience is critical to crafting effective marketing messages. I understand your target market because I was your target market.
Trained B2B Copywriter
Trained in the art of direct response copywriting for the B2B market. I write engaging, persuasive, and professional marketing communications.
Translating Engineering into English
HVAC, P&ID, RFQ, FEA, FEED…
These letters probably sound like gibberish to 99% of copywriters out there, but not to me.
I’ve worked on FEED projects.
I’ve also issued Request for Quotation (RFQ) to vendors.
And built Finite Element Analysis (FEA) models.
I’ve done engineering and I speak the language.
More importantly, I also understand the science behind all the technical jargon.
Given enough time, I’m confident that I can understand ANY of your products, no matter how technical or complicated. I’m also confident in my ability to write about them in a way that even non-technical readers can understand.
You won’t have to translate Engineering into English for me. Let me do that for your readers.
Knowing Your Market
While other writers will rely on you to clue them in, I can safely say that I understand your target audience because I WAS your target audience. Or at the very least, I’ve worked with them before.
Engineers from different disciplines – Mechanical, Structural, Electrical, Process, and Safety – all have their own priorities and requirements. Then there’s Procurement, Project Managers, and upper management who are usually more focused on the commercial and project benefits of a purchase.
As an engineer, I had to learn how to communicate with all these different groups. And now, as a writer, I use that experience to create marketing messages that directly address their concerns.
Getting into Your Buyer’s Head
Over the years, I’ve attended dozens of vendor sales presentations and received hundreds of brochures. I can tell you from experience that handing out free USB drives isn’t quite enough to communicate your company’s value proposition.
It’s not just the technical folks that you have to convince either. At the end of the day, the people you also need to persuade are the decision makers. Sometimes, these high level executives may not be technically inclined.
In order to deliver your marketing message across effectively, it is important that you hire a writer who understands the different segments of your market and knows how to write in a way that resonates with all of them.
Trained Direct Response Copywriter
What is direct response copywriting?
Well, it’s definitely not the kind of writing that wins Pulitzer Prizes.
It’s the kind of writing that seeks to elicit a response from readers. Whether it is to sign-up for an email list, go to a landing page, or book a sales call.
Effective copywriting pulls readers in and motivates them to act now.
It’s important to realize that even experienced copywriters may not understand the nuances of writing specifically for business buyers.
Unlike generalist copywriters, I specialize in writing professional business-to-business copy.
I don’t believe in using gimmicky or emotional sales language. Those may work in B2C, but they’re not effective in the B2B world. However, that doesn’t mean the B2B writing style should be dry and boring.
We all know that nothing will put a busy business buyer to sleep faster than convoluted jargon-filled writing that’s trying to appear sophisticated but in reality signals the writer’s inability to properly communicate the message…
B2B buyers are thinking professionals, not impulse shoppers.
In B2B, it’s all about nurturing a long-term business relationship with your audience. Building up your company’s reputation in the eyes of your target market, and positioning your product as the solution to their problems.
Writing that Boosts Your Top Line
I like to write in a way that is clear, concise, and engaging yet professional.
Whenever I take on a writing project, I have one simple goal in mind: “To generate more revenue for my client.”
That’s essentially what it boils down to.
I’m sure you would agree that there’s no point hiring me (despite my engineering background, writing chops, or market insights) unless I helped you generate a return on your investment.
So, if you would like me to help your company generate more leads and more sales, click here to get in touch.
PS/ If you skimmed to the bottom of the page, here’s a summary of why you should hire me:
- I understand Engineering and can translate it into plain simple English for your audience.
- I understand your target market and will write in a way that engages them.
- I specialize in writing professional B2B copy that drives more conversions for your business.